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To construct a great content-rich website takes a lot planning and a well defined goal to shoot for. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor’s needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created). Having a proper architecture is vital to the online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. The site needs to be placed in front of potential visitors or they will not know you exist. It is the integration of web design, development, and internet marketing with focused traffic-generation tactics that is vital to the success of your site. Without smart marketing any great website will fail. Billboard Alley (www.billboardalley.com) focuses specifically on how to succeed at internet marketing through website design, search engine placement, search engine marketing, submission, analytics, email, and branding programs. We help you achieve high traffic to your website that converts to revenue.